Search Engine Marketing is made up of two components: Pay-Per-Click (PPC) and Search Engine Optimization (SEO).

Pay-Per-Click provides immediate traffic to your website's products and services. It is the short term approach to long term success as you are paying the search engine for each lead they generate for you. Pay-Per-Click works by managing internet ads that are triggered by keywords that you bid on against other advertisers. The more competitive the keywords you select, the higher the cost per click.

Search Engine Optimization works towards natural search engine listings and long term success without the need to pay for each site visitor. The main components of search engine optimization are the website's page structure, unique search targeted content and in-bound links from other websites. When done correctly you will see your website move up in the natural search engine listings. Be careful of anyone who places guarantees on this process, they are likely to scam you.