Businesses can leverage the internet to provide online services to their customers or tools for employees to manage internal business processes. In many cases these services and tools are the primary reason a businesses website or subdomain exist. Think about it, if you own a small Lawn Care company your return on investment for a fancy website and pay-per-click marketing may be hard to realize. However, what if you offer your current clients the ability to schedule services, order seasonal services and pay their bills online? How will that change your business?

1. Fewer calls from customers to schedule services. Reduces your overhead expense and allows you more time to manage the business.
2. Customers can easily view and order seasonal services like pine straw or winter yard work.
3. Customers can review their current package and rate and elect to change their services. Maybe you offer a new lawn care package that new customers don't know about. Few a few dollars and a few clicks of the mouse they can upgrade their service.
4. Online billing allows your customers to easily review and pay their invoices. But what I like best is that you can implement late charges on your paper bills to drive customers to sign up on automatic credit card draft. This will save you tons of time and money while relieving the monthly burden of paying bills from your customers. Cancel those paper invoices where you can. Postage, paper and time are big costs.

So what you have here is a small application that offers value to your current customers. This value drives them to your website to keep them informed of your latest products and services.